New websites literally face an uphill struggle when it comes to ranking in Google. New domains are subject to filters which make it difficult to rank for competitive terms. Over time Google will start to trust the new domain and rankings for competitive terms can be achieved.

Trust In The Domain

The clock starts ticking as soon as a spider finds the first page of your site, at this time you are at the very foot of a bell curve. Established sites will be further along the curve and will be taken more seriously by search engines. The bell curve measures trust over time.

As you can see the longer a domain has been known to a search engine the greater the level of trust. Over time the level of trust will plateau allowing newer domains to catch up. Unfortunatly the system handicaps new websites in an effort to weed out spammers who use throw-away domains to fleece a few pockets and disappear.

Trust In The Document

As well as the domain each and every page that makes up a website is also judged in a similar manner. New pages on an established and trusted domain will be less trusted than older pages on that domain. When you add a new page to your site ensure that it is linked to from the oldest and most trusted page on your site normally the index page.

Trust In The Link

Trust is also factored into the links that point to your site, the older the link the greater the trust placed in the link. However if the link itself is coming from an untrusted document the benefits will be diminished greatly.

As your site and links age rankings will become easier to attain. Over time steadily build links and add new pages to your site, search engines view small sites with little content as poor referral destinations for their users.

Now Take Action

Take the first step towards great search engine positions and generating more sales, Contact Design Insite.

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Effective Internet Marketing, also referred to as Web Marketing or Search Engine Marketing, is an umbrella term covering a diverse set of techniques including, search engine optimization, email marketing and web copywriting. These techniques are designed to raise the visibility of your website on search engines, maximise conversions and attain commercial goals. Together these skills cover the three most important areas of Internet Marketing:

• Raising the online visibility and awareness of your product or service within your core audience and consumers
• Converting visitors into customers and encouraging switching to your product or brand
• Maintaining existing customers

Effective Internet marketing requires more than an understanding of these techniques; it requires an understanding of how they interact with each other, an understanding of both the searcher and an understanding of the buying cycle of your product or service.

This approach to Internet Marketing allows Design Insite to create effective and sustainable Internet marketing plans that place your company ahead of the competition.

Irresistible Marketing Techniques That Just Keep Returning On Your Investment

Invest in Winning Internet Marketing Strategies: Are you are serious about increasing sales and expanding market reach? Then the Internet is the most influential marketing and communications channel you could ever invest in. Internet Marketing lets you communicate with the millions of consumers who use the internet daily to shop and search for information.

Maximise your companies exposure to billions of potential customers: Google, MSN, and Yahoo handle 5 billion searches every month by consumers actively seeking information about companies, their products and their services. A website that dominates its search space and puts forward a compelling marketing message is key to your company’s online success.

Increases sales and elevate profits: The last few years has seen unprecedented growth in the numbers of consumers using the Internet to research products and shop online. This behaviour along with the high level of trust placed in search engine results makes it imperative that your web site is visible in search engines and that your marketing message is “All That It Can Be”.

Talk to someone about your Internet Marketing requirements today.

Design Insite offer Internet Marketing to companies located in Scotland. If you value the role the internet can play in promoting your products, services, or brand to a national or international market - Contact Design Insite today.

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The way manufacturers and sellers of technical products connect with technical buyers has undergone a revolutionary change. Traditional industrial marketing strategies such as direct mail, product catalogues and trade exhibitions were, until recently, the principle marketing channels for manufacturers. However, these channels have lost much of their impact due to the immediacy and wealth of information accessible on the web.

Industrial Marketing: Reaching the Technical Buyer

Statistics show that over 90 percent of engineers and technical buyers use the Internet to research products and services. The reason for this shift from traditional industrial marketing channels is timing; direct mail, catalogues and trade exhibitions fail to reach buyers at the moment they are trying to research product specifications or source components.

The Internet is available 24/7 unlike catalogues or direct mail which may never be opened or contain out of date information. Furthermore, your trade show might not be scheduled for another month or so, even if the timing is correct why should the buyer leave his chair if the information is already available online.

Traditional industrial marketing strategies still have their place and can represent great PR opportunities while the web lets you to communicate with your target audience at the precise moment they will be the most receptive to that communication.

The Internet sweeps away the limitations of print catalogues, new products can be added immediately, and discontinued products can be deleted. Product specifications and highly detailed technical drawings can be downloaded.

Industrial Internet Marketing: The solution for manufacturers

• Industrial Internet Marketing sweeps away the limitations of print and trade exhibitions.
• Distribution is global
• New products or components can be included immediately
• Discontinued products can be deleted immediately
• No space limitations for Product specifications
• Highly detailed CAD drawings of products or components can be downloaded by technical buyers anywhere at any time
• Product can be found through a searchable database, no need for buyers to mine your site to find a product or information

This rich product information and ease of access allows engineers and technical buyers to source products quickly, reduce the design cycle and accelerate getting finished products to market.

If you have a business in Scotland and need an effective web presence Contact Design Insite today.

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Search engines rank pages based on relevancy i.e. they want to return pages that users find relevant to their query. Numerous factors are examined in order to calculate relevancy and each page is individually evaluated, search engines rank web pages not websites.

One area that every search engine looks at is the words contained on a page. Instances of words as well as location and proximity are all factored in. For example, a page about Keyword Density would naturally have multiple instances of the term, it would appear in paragraph text, headings, links, Meta tags, page title etc.

SEO Copywriting and Keyword Density

Notice that we say ‘naturally’, any benefit achieved chasing some magical keyword density ratio is minimal and more often than not detrimental to your search engine rankings. In the early days of SEO, keyword density was a widely used metric that did produce results, however, modern search engines are far more sophisticated and primarily look at contextual meaning and off page factors when calculating relevancy.

Use a natural writing style that reflects the language of your customers

By using a natural writing style your content will be easier to write, easier to read, and allow you to concentrate on your marketing message and call to action rather than search engine algorithms. Concentrating on copywriting to gain positions defeats its real purpose which is to convert visitors into customers and forward the commercial goals of your business.

If your existing page titles and headings etc. have been poorly written, better targeting of keyphrases in those areas might see your rankings improve for non competitive terms. On the other hand, if your site has been correctly optimized, i.e. site structure, link profile etc. copywriting will produce very little in the way of increased rankings.

Today, SEO copywriting is about usability and maximizing the conversion of visitors into customers, not about gaining search engine positions. This misconception is a hang up from the good old days when keyword density could impact search engine positions. Search engines reacted to this because pages with high keyword density were outranking relevant pages. If this had been allowed to continue today’s search engine results would be awash with spam furthermore the reliance and trust we currently place in search engine results would never have evolved.

SEO copywriting on its own will never achieve rankings for competitive terms, this distinction that has to be understood before you spend money employing the services of an SEO copywriter. If you are contemplating employing an SEO copywriter and you have little or no search engine visibility, stop, address the visibility issues first, especially if you are in a competitive market.

N.B. At the beginning of this document we mentioned that search engines take account of instances of keywords, do not confuse this with keyword density. Some areas of the page are more important to search engines than others, page title and heading tags for example. Ensuring that you include instances of your keywords in these areas makes it easier for search engines to determine context. A natural writing approach ensures these areas should take care of themselves.

If you have a business in Glasgow or Scotland and are looking to partner with a search engine optimisation company with the experience and skills to take your business to the next level contact Design today for a free consultation.

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SEO Glasgow

Are you looking for an SEO provider in Glasgow? Design Insite’s team of search engine optimisation specialists can handle all your website optimisation needs.

Is your Glasgow Business Findable On The Web?

The SEO and Web Development Services we offer to Glasgow Businesses include:

·         Search Engine Optimisation (SEO)

·         SEO Training

·         Web Design

·         Web and SEO Copywriting

·         Search marketing consultancy

If you have a business located in Glasgow take the first step towards a more successful online presence… contact Design Insite today.

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Copywriting For The Web
Friday, January 16th, 2009
Campomile Hotel, Glasgow, Scotland
Price £250

Guest speaker on the day will be none other than Rebecca Kelly, Search Marketing Consultant with SEOmoz, editor and writer of Drivl.com, guest blogger for Shoemoney, blogger for SEO Chicks, copy editor for Search Engine Land and moderator for Sphinn… phew!

Training will be delivered by Alan Black who has over a decade’s copywriting experience. Alan has also won many awards for creativity and copywriting - in Scotland and England. These include numerous Creams and IPAs - if you like that sort of thing. Well, let’s face it - everyone likes a shiny gong.

Download Alan Black’s CV (Adobe Acrobat, 48kb)

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Posted by randfish

I’m getting to like this series (see #1 and #2). This week, I thought I’d talk about a tip that might cause mild concussions if you haven’t been doing it. That’s right, it’s the ultra-simple, “research before you post” technique for bloggers.

The basic tenet goes something like this - if your blog has any reasonable quantity of link equity and ranking ability, chances are that every blog post has the opportunity to earn you ongoing search traffic. This search traffic is, oftentimes, even more valuable than your loyal readers, because they’ve expressed a specific interest in what your post covers. Thus, by default, your content is exceptionally on-topic (way to go!). The problem arises when you don’t take advantage of this fact by publishing before obeying the cardinal rule of SEO blogging - run keyword research on that post title!

Watch the process - it’s shockingly simple:

STEP 1: Come up with clever blog content, write a title, a post, throw in some graphics and choose a category (all the things you usually do when writing for a blog).

STEP 2: Visit your favorite keyword traffic estimator tool - Google, Wordtracker, KW Discovery (sadly, to access Yahoo! & MSN’s keyword suggestion tools, you’ll need to login to your paid search account - though these are free to set up).

STEP 3: Choose the keyword or phrase most central to your blog post’s title and enter it into the keyword suggestion tool.

STEP 4: Take the results and modify your title intelligently. You might even consider adding the popular search terms that are returned to the post’s body content (just once or twice is all it takes).

STEP 5: Don’t go overboard or get carried away trying to insert keywords. Sometimes, there won’t be any good ones to use. Other times, the terms will be so broad and competitive that they’re not worth targeting (or you’ve already targeted 5 other posts to that same keyword - see cannibalization). But every time you hit a sweet spot, go for it.

Using this mind-numbingly simple and obvious tactic every time you publish requires a bit of discipline, but if you make it part of your blogging process, you’ll see incredibly positive results over time. Not only do you earn more search traffic, but that traffic will send more links, resulting in higher rankings and a snowball effect that will make your blog the envy of its niche.

Who knew blog post titles could be so valuable for SEO? Oh wait. We all did. That’s why this is such a “headsmacking” tip.

BTW - When I say it requires discipline, I’m serious. I probably do this on less than 10% of my posts, and regret it every time I think about it (kinda like when you forget to floss night after night - yikes).

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