B2C Internet Marketing Strategies

Building traffic and maintaining customer loyalty are the two main challenges facing online stores and catalogues. Online shoppers are extremely price sensitive, demand high levels of customer service and are easily lured away to competitor sites making it difficult for small businesses and even large brands to remain competitive.

B2C Marketing and The Amazon Effect

Although amazon.com is found for thousands of keyphrases most of their traffic comes from people typing the URL directly into the browser, such is the power of their brand. But this has not always been the case, once upon a time Amazon was an unknown, they survived the dot com bubble by offering effective communication and value to the customer and diversified into multiple markets and are now one of the most well known brands in the world.

B2C Marketing Blueprint

Amazon has shown rest of the B2C community how its done, from accessability to branding, to visibility to customer service. The B2C market is the most competative online, if you are to stand any chance you need to be as slick as Amazon.

Many websites trying to compete for the online consumers Dollar are handicapped from day one, relegated to live out their lives as part of the invisible web. Content managed systems that produce unspiderable URL's, dynamic pages which are returned in response to a submitted query, sites that require registration or login all play their part in keeping pages out of the search engines which can cost dearly if you are heavily reliant on PPC for custom. Invisibility is a good trick... but not if its your web site.

Others fall down because they just cant close the sale, there are many reasons for this, visitors cant find what they are looking for, they abandon the shopping cart because of high shipping costs added late in the process or the site is not trusted are just a few examples. Unless you create a frictionless environment visitors will click away to a competitor who better serves their needs.

Most online retailers fail because the don't have a clear vision of what they have to achieve therefore sites never reach their full potential the idea that "Build It And They Will Come" just doesn't hold true on the web. Amazon.com provides the perfect blueprint for the B2C website and its this blueprint we will use to realize the full potential of your site.

Take the first step towards generating more sales and maximizing profit by requesting a free Internet Marketing quote or talk us directly on +34 69 347 5142.