Industrial Internet Marketing Strategies

The way manufacturers and sellers of technical products connect with technical buyers has undergone a revolutionary change. Traditional industrial marketing strategies such as direct mail, catalogs and trade exhibitions were, until recently, the principle marketing channels for manufacturers. However, these channels have lost much of their impact which has lowered effectiveness and ROI.

Industrial Internet Marketing: Reaching The Technical Buyer

Statistics show that over 90 percent of engineers and technical buyers are using the Internet to research products and services. The reason for this shift from traditional industrial marketing channels is timing. Direct mail, catalogs and trade exhibitions fail to reach buyers at the moment they are trying to research product specifications or resolve product sourcinging problems as effectively as the Internet.

The Internet is available 24/7 unlike catalogs or direct mail which may never be opened or contain out of date information. Furthermore, your trade show might not be scheduled for another month or so, even if the timing is correct why should the buyer leave his chair if the information is already available online. In these cases, you completely miss an opportunity to communicate with your target audience at the precise mommet they will be the most receptive to that communicatin.

Industrial Internet Marketing: The solution for manufacturers

Industrial Internet Marketing sweeps away the limitations of print and trade exhibitions.

  • Distribution is global
  • New products or components can be included immediately
  • Discontinued products can be deleted immediately
  • No space limitations for Product specifications
  • Highly detailed CAD drawings of products or componeents can be downloaded by technical buyers anywhere at any time
  • Product can be found through a searchable database, no need for buyers to mine your site to find a product or information

This rich product information and ease of access allows engineers and buyers to source products quickly, reduce the design cycle and accelerate getting finished products to market.

Take the first step towards generating more sales and maximizing profit by requesting a free Internet Marketing quote or talk us directly on +34 69 347 5142.