Internet Marketing Articles

Internet Marketing Articles, Tutorials and White Papers to help you develop and maintain a high earning online business.

What is the Buying Cycle?

A Web site attracts many potential customers who are at different stages of the buying process. This paradigm, known as the "Buying Cycle," explains why different customers who ultimately purchase the same item will search for it in a variety of ways.

What is Push, Pull and Dangle Marketing?

An Effective search engine marketing campaign requires three kinds of marketing strategies - "push", "pull" and "Dangle".

Benefits Of Website Marketing

Your Website is an inexpensive marketing channel. By maintaining a website companies are able to reduce costs, increase market reach and increase sales. It is far less costly to set up a website than buy a few seconds of commercial TV air time, yet the Internet has more viewers than TV and Radio combined.

Usability Testing As Part Of A Marketing Campaign

Very few webmasters or website owners regard usability as part of their marketing strategy. However, site architecture, ease of interaction and the ability complete tasks all affect the user experience, which in turn affects their image of your company and the bottom line.

WIIFM : What's In It For Me?

WIIFM the station every one of us wants to hear. In a competitive market where competitors are just a click away how do you convince online buyers that you are the best choice for them?

Intrinsic Motivation As Part Of An Internet Marketing Campaign

There are many documents online that talk about the psychology of the searcher and how understanding this psychology can further the effectiveness of your online marketing efforts. Few cover the subject of intrinsic and extrinsic motivation and of those less than a handful impart any real understanding of the subject.

Internet Marketing For the Long Tail

Your local record store may have a few thousand titles on its shelf but if your musical taste falls outside contemporary trends you you might find it difficult to source off-line.

Ethical Search Engine Ranking

Do you want long term Search Engine Rankings that just keep returning and returning on that investment? There is little point expending the time and resources required to achieve a top search engine ranking if it's only temporary.

Internet Marketing Coaching

Our Internet Marketing Coaching takes a comprehensive view of Internet Marketing and will teach you fundamental Internet Marketing skills in a systematic, progressive, and easy to learn manner.

Why Do B2B Marketers Struggle With PPC?

"In a recent study of 1000 unique paid ads on Google targeting B2B terms only 10% used campaign specific landing pages to deliver relevant information. Why do B2B marketers struggle with PPC?"

Keyword Research For The B2B Site

The major difference between B2C and B2B internet marketing is keyword research. A common problem for B2Bers new to internet marketing is optimizing for keyphrases that attract untargeted consumers while missing out on business traffic.

Customer Acquisition, The Main Route To Growth.

The main thrust in growth for most companies revolves around the acquisition of new customers. Customer Acquisition involves finding customers who are currently buying from your competitors, customers who are not yet aware of your product, customers who have just became candidates for purchasing your product (baby diapers for new parents), and customers who are currently buying substitute products.

Customer Retention

The main thrust in growth for most companies revolves around the acquisition of new customers. However, if your existing customers are defecting, the time and expense spent in acquiring new customers can be wasted. You must look after the interests of your existing customers as well as acquire new ones.

Tripwire Marketing

When you can foresee the possibility of an average customer becoming a best customer and proactively promote this behaviour, or detect and reverse a customer defection before it happens, then your long term profitability and success is guaranteed.

Take the first step towards generating more sales and maximizing profit by requesting a free Internet Marketing quote or talk us directly on +34 69 347 5142