Winning Pay Per Click Advertising Strategies

Pay Per Click (PPC) advertising some times referred to Cost Per Click (CPC), allows you buy keywords that describe your business or products. In broad terms Keywords are bought through a bidding process where the highest bidders ad is rewarded with the top position.

PPC listings are generally found above or to the right of natural search results in an area set aside for "Sponsored" results. When someone searches for a keyphrase you have bought your ad will be displayed in this area, you will be charged your bid amount should they decide to click your ad.

Quickly pinpoint what works

Lord Leverhulme, the Chairman of Proctor & Gamble once commented "Half of my advertising is wasted, and the trouble is, I don't know which half"

Had Lord Leverhulme had pay per click advertising available to him, he would have known which half and eliminated it within hours! Welcome to the wonderful world of pay per click advertising – a marketers dream of instant response advertising. PPC can be used to grow your business a number of ways:

  • It is the definitive market research tool for starters. Got an idea for a new product or service, but not sure how the market will respond? Use PPC to test your market research and see how many click to respond.
  • Build a list of prospective customers who will buy from you in the future? Then run an opt-in campaign allowing prospects to sign up for your information pack or some valuable document.
  • Have prospects call you to make an appointment. Use PPC to send traffic to a landing page on your site that is specifically written to encourage people to call you.
  • Receive orders for your product or service 365 days per year, 24 hours per day, worldwide?

PPC lets your customers buy from you whenever they please, even at 2am and think how great it would be to come into work in the morning and find orders waiting for you.

Google, MSN, and Yahoo handle 5 billion searches every month by consumers actively seeking information about companies, their products and their services. A website that dominates it's niche and puts forward a compelling marketing message is key to your company's online success.

PPC advertising strategies that increases sales and maximize profits

By choosing Design Insite as your Internet Marketing partner you gain access to the very best practitioners available anywhere today, professionals that will maximize your companies exposure to your market.

Why should You Pay For Results?

Almost 60% of all Internet purchases begin at a search engine, however, 93% of these consumers never venture past the second page of the search results. Therefore, if your site is to be a commercial success it must appear within the first few results or there is very little point of being listed at all.

PPC engines offer many benefits to Web site owners, including:

  • Brand new sites with little or no visibility can buy positions while waiting for organic listings to kick in.
  • Very competitive terms that may take time to realize through conventional SEO can be achieved and maintained through PPC until the SEO starts to deliver.
  • Pay-per-click engines are ideal for promotions or sales that need to start and end on specific dates.
  • Pay-per-click engines give you control over who sees your ad allowing you to target UK markets or US markets through landing pages that take into account language usage and currency.
  • You choose how much you want to spend on a daily or weekly basis.
  • If some ads don't perform as expected you can change or tweak them. This also provides invaluable information on how to go about the main SEO tasks surrounding your keywords.

PPC advertising strategies that increases sales and maximize profits

By choosing Design Insite as your Internet Marketing partner you gain access to the very best practitioners available anywhere today, professionals that will maximize your companies exposure to your market.

PPC Advantages

PPC offers many advantages over traditional SEO, here are just a few.

Although PPC requires the same skill set as traditional SEO, keyword research, effective copywriting etc., unlike traditional SEO targeted traffic can be delivered to your site the minute your PPC campaign 'goes live'.

Some sites, like those built entirely using flash technology, have little or no chance of ranking for their target terms. PPC offers these sites a fast and effective route to the consumer.

Search engines change there ranking criteria almost daily. Most of these changes are to keep search engine spammers at bay and will have little or no effect on your positions. However, some changes are more dramatic than others and you may find your positions suffer on one particular search engine. PPC lets you maintain your positions on that search engine giving you time to evaluate the changes and make the necessary amendments to your site or link profile to regain the lost ground.

Take the first step towards generating more sales and maximizing profit by requesting a free Internet Marketing quote or talk us directly on +34 69 347 5142