Keyword Trends
Many Keywords display trends that can be traced to seasonal popularity or language usage. Some trends are not immediately obvious and can offer optimization and marketing opportunities that your competitors may not be aware of.
Keyword trends can be discovered by analysis of your websites log files and by using Google’s trend tool which can be found at www.google.com/trends. Keyword trends discovered through log analysis will be very specific to how customers interact with your site, keyword trends discovered through Google's Trend tool reflect the use of keywords on the entire web.
Which version of a keyword is most popular, singular or plural?
One trend that is simple to identify is a preference towards singular or plural keywords. Nile Cruise v Nile Cruises shows there is a significant preference towards the singular version of the keyword. However. Diamond ring v Diamond rings shows the plural is the most commonly searched version. It is important you know which version of a keyword gets more searches; you can then target the most popular keywords first thus maximising visibility amongst your target customers.
Language Usage
If you are marketing a product or service to an international market the actual words used to search for the same product may differ slightly from country to country. For instance business pc v business computer shows a marked preference towards 'business computer' however, if you select the region tab underneath the graph you will see that in the UK this trend is reversed.
UK English V US English
Search engine optimisation v Search Engine Optimization highlights that the UK spelling (optimisation) is never used in the US but both versions are used in the UK, South Africa, Australia, Ireland and New Zealand. Knowing where your customers are located and identifying differences in language usage can help in crafting pages that speak to your visitors in their language.
Seasonal Keyword Trends
Have a look at the trends for the term 2006 diary. As you would imagine the term peaks at the start of the year but more importantly the graph shows that searches for this term start around August of 2005. By expanding the search to 2004 diary v 2005 diary v 2006 diary we can see a similar trend over the three years.
These trends highlight an optimum six month period from the initial ramping in August, peaking around the turn of the year and tailing of in February in which to sell diaries online.
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