SEO and the Bell Curve
New websites literally face an uphill struggle when it comes to ranking in Google. New domains are subject to filters which make it difficult to rank for competitive terms. Over time Google will start to trust the new domain and rankings for competitive terms can be achieved.
Trust In The Domain
The clock starts ticking as soon as a spider finds the first page of your site, at this time you are at the very foot of a bell curve. Established sites will be further along the curve and will be taken more seriously by search engines. The bell curve measures trust over time.
As you can see the longer a domain has been known to a search engine the greater the level of trust. Over time the level of trust will plateau allowing newer domains to catch up. Unfortunatly the system handicaps new websites in an effort to weed out spammers who use throw-away domains to fleece a few pockets and disappear.
Trust In The Document
As well as the domain each and every page that makes up a website is also judged in a similar manner. New pages on an established and trusted domain will be less trusted than older pages on that domain. When you add a new page to your site ensure that it is linked to from the oldest and most trusted page on your site normally the index page.
Trust In The Link
Trust is also factored into the links that point to your site, the older the link the greater the trust placed in the link. However if the link itself is coming from an untrusted document the benefits will be diminished greatly.
As your site and links age rankings will become easier to attain. Over time steadily build links and add new pages to your site, search engines view small sites with little content as poor referral destinations for their users.
Now Take Action
Take the first step towards great search engine positions and generating more sales, request your free search engine optimization quote or to talk us directly on 0141 416 0211 if your business is located in the UK or 69 347 5142 if your business is located in Spain.
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