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Search engine Optimisation and ROI

Search Engine Optimisation has emerged as one of the key processes of every internet marketing campaign. As e-commerce matures, so does the sophistication of techniques aimed at increasing return on investment (ROI).

The number of Web users around the globe has reached the billions while the number of Web sites is measured in the tens of millions and these numbers are growing every second of every day. In fact, growth is happening so quickly that it is impossible to quote actual growth statistics; no two sources can consistently quantify or agree on the actual figures!

Companies large and small from every corner of the globe are investing time and money getting involved, greatly influenced by the hype and fast growth surrounding the web and the ease of experimentation. However, few give little thought, if any, to return on investment (ROI).

Statistics from a recent study into search trends and online buying behaviour of web users.

  • 93.4% use the internet to research a purchase decision.
  • 63.9% use search engine as the first step in the buying process.
  • 54.6% are 1-3 months away from making a buying decision.
  • 89.7% are 2 weeks to 6 months away from making a buying decision.
  • 36.8% researched and bought online.
  • 27.3% researched online and bought offline.
  • 7.9% didn't find what they were looking for.
  • 76.7% of Google users used the natural search links.
  • The top 3 organic listings accounted for 59.6% of the click-thrus.

(Source: Enquiro Search Solutions Inc.)

The evidence is clear: If a website isn't ranked as one of the top search results its products, services, or prices are highly unlikely to form any part of the consumers buying decision.

Let's be clear about this, without understanding what you need to achieve to realise a return online, any investment will be wasted.

Design Insite employ sophisticated marketing intelligence, web analytics and competitor research to ensure every SEO, PPC or marketing campaign we undertake is fully accountable and returns measurable ROI. Click to request your free SEO quote or to talk directly to an SEO Expert Call us on 0141 416 0211 in the UK or 69 347 5142 in Spain.

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Design Insite,
Search Engine Optimization,
Glasgow, Scotland, UK.
Tel +44 0141 416 0211
Design Insite,
Search Engine Optimization,
Estepona, Spain.
Tel +34 693 475 142

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