Drive top quality traffic to your website by targeting terms customers use when searching for your products or online

Keyword Research And Analysis

If you want to maximise the profitability and long term success of your website then it has to be found by as many of your target customers as possible. The key to getting found lies in targeting the right keywords. But what are the right keywords?

What is a keyword?

A 'keyword' is a word or phrase that Internet users type into search engines when looking for something online, whether that be products, services, or information.

Your web site must use the most relevant and profitable keywords for the products and services you provide. In other words, your web pages must be optimised for the terms and phrases potential customers are most likely to use if you want search engines to direct them to your site.

Effective Keyword Research:

The right keywords are those that your customers type into search engines when looking for information about your products. Understanding how customers search for your products drives the creation of pages designed to rank for those searches. Selecting the right keywords for your website is essential for improving online sales.

The successful online business is aware of the keywords used to find its web pages, and has woven its content, navigation and link building around those terms.

Push Pull Marketing and Keyword Research

In traditional media, such as press, radio, or tv, companies push or broadcast their marketing message in the hope that it reaches an interested audience. In push marketing the communication is initiated by the company.

Keyword Research 1

The internet completely reverses the traditional process. Now your customers start the communication by typing keywords into a search engine that describe the products or information they are trying to find. In this process the customer pulls information from the internet based on the keywords he/she uses to search, this process has become known as reverse broadcasting.

The image below clearly highlights the fundamental importance of keyword research. Target the right keywords and you create a path right to your website, get it wrong and you make it difficult for customers to find your website. Simply put customers cant buy what they cant find.

Keyword Research 2

Encouraging qualified traffic

Even if your web pages rank fairly high in search engine listings, you may still not be getting the 'right' kind of traffic to your site. You should be encouraging 'qualified' traffic to your site, that is those customers who are actively looking for the product you provide, thereby increasing the likelihood of turning visits into sales.

According to a study conducted by AC Nielsen for Overture, if the keyword searched is contained in the ad's title or description, "Users were nearly 50 percent more likely to click on listings in which the keyword was included in both the title and description."

Keyword research is an integral part of every Search Engine Marketing campaign undertalen by Design Insite. By analysing, testing and selecting the right keywords for your business, Search Engine Optimization helps to bring more targeted traffic to your site.

Now Take Action

The importance of effective keyword research can never be overstated. Well researched keywords will raise the profitability of your website and play a major roll in expanding product reach and building your brand online. With so much at stake its important that you get it right first time.

Design Insite offer keyword research as a stand alone service or as part of a Search Engine Optimisation campaign. For further information give us a call or Request your free Web Design quote. To talk us directly on +44 0141 416 0211 if your business is located in the UK or +34 693 475 142 if your business is located in Spain.

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Design Insite,
Search Engine Optimization,
Glasgow, Scotland, UK.
Tel +44 0141 416 0211

Design Insite,
Search Engine Optimization,
Esteopona, Spain.
Tel +34 693 475 142