Keywords, synonyms and polysems

Ifyou use highly targeted keywords, some of those keywords may not be terms that people actualy use when searching for your product. Users with different backgrounds, knowledge, or linguistic habits will search for the same information using different words or synonyms.

Polysems are words which have more than one distinct meaning. When used in different contexts or by different people, the term "Java" could mean coffee or a scripting language. The use of a term in a search query does not necessarily mean that a document containing the term is relevant.

It is important to identify synonyms and clarify polysems during keyword research.

Analyse competition

If you are trying to rank for a highly competitive keyword, you may find yourself outstripped by websites with highly targared backlinks. Keyword analysis checks the level of competition for particular keywords, thereby helping to pinpoint the most effective keywords for your particular business.

Improve keyword relevancy

In order for search engines to return your pages in search results, those pages have to be deemed relevant to the searchers original query. Search Engine Optimisation can help ensure that your web pages are rich with relevant targeted keywords.

Your Call To Action

Design Insite offer keyword research as a stand alone service or as part of a Search Engine Optimization campaign. Take the first step towards great search engine positions and generating more sales, request a free search engine optimization quote or to talk us directly on 0141 416 0211 if your business is located in the UK or 69 347 5142 if your business is located in Spain.

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Design Insite,
Search Engine Optimization,
Glasgow, Scotland, UK.
Tel +44 0141 416 0211

Design Insite,
Search Engine Optimization,
Estepona, Spain.
Tel +34 693 475 142

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