Testing And Selecting Top Performing Keywords

Many companies build their websites before they have properly analysed which keywords will truly get them the visitors to their sites. And by visitors, we don't mean casual tyre-kickers! We mean targeted, focussed, motivated buyers. Don't allow your online marketing campaign to fall into this trap.

This is how companies currently design their online marketing presence:

“Let's have a website built”.
“Let's get in a website designer”
“We want a website to help us sell our products”
“We sell widgets, gadgets and sodits”
(Some months later) “Our new website is nice, but we aren't getting any new customers”
“Let's get a search engine optimisation company in to get us on page one of Google”
“It'll be how much? What, just because our coding will need to be redone and we didn't do our keywords research correctly to start with?”

Using this system, not only will it cost you much more than it need do, you will also have the loss in sales and productivity you could have done had you done it right. Here's how it should be done:

“Let's have a website built”
“Let's get an SEO company in first to sort out our correct keywords”
“We sell widgets, gadgets and sodits”
Design Insite – “That's fine; we'll build a 300 to 500 keyword list around these terms just to make absolutely sure we are getting the correct keywords that people search for your products under. To do that we will use many keyword sources and drill deep on each till we get a huge list.
We'll then build you 3 separate PPC campaigns around your specific product and all the keywords we can find for them. We'll then monitor their performance every day and cull the keywords that don't perform or perform poorly.
After one month (or perhaps less) we'll know exactly which keywords will work for you. We charge £25 per day for that service (plus your advertising costs).
One month later. “So these are the 10 top performing keywords that will constantly drive quality traffic to our site. Let's now build web pages for each of these key terms with a home page pulling it all together.
We can then bring the search engine optimisers in to fully optimise our site and save thousands on what it would have cost”. Now doesn't that sound better?

Now doesn't that sound better?

Call in Design Insite to get your keywords right first time every time and then rest easy knowing you are in the hands of professionals and quality internet traffic is only a few short weeks away.

Call To Action

Take the first step towards great search engine positions and generating more sales, request a free search engine optimization quote or to talk us directly on 0141 416 0211 in the UK or 69 347 5142 in Spain.

Search Engine Optimisation Satisfaction Guarantee

Design Insite,
Search Engine Optimization,
Glasgow, Scotland, UK.
Tel +44 0141 416 0211

Design Insite,
Search Engine Optimization,
Esteopona, Spain.
Tel +34 693 475 142