SEO for Real Estate Agents in Estepona, Marbella, Malaga, Fuengirola, Costa Del Sol and throughout Spain

Real Estate SEO

Photo © Santiago Muñoz

You probably know that search engine visibility is vital to the success of your Real Estate business. You've seen the stats, 75% of all home buyers use the Internet to research and locate property. And you probably know that its not easy getting first page positions on Google, Msn or Yahoo! for Real Estate related terms.

Competition is fierce, but that's hardly surprising when you consider that your future, and the future of every other Real Estate professional on the Costa Del Sol, is tied to the Internet.

The market might not be the most buoyant right now but the buyers are out there, and they are using the Internet.

Costa Del Sol is still the most popular overseas home buying destination amongst Brits, and very popular with other nationalities, looking for retirement homes, permanent relocation or long-term investment. So why isn't your Real Estate website generating the amount of enquiries you need?

Can Home Buyers Find Your Real Estate WebSite

There are a number of possibilities, most often its because your Real Estate website just cant be found by potential home buyers. Or perhaps you rank well for terms that are rarely searched. These are common problems caused by poorly implemented web technology or inept keyword research.

Our Real Estate SEO will uncover any underlying problems with your hosting platform, and make sure the HTML code that constructs your pages is search engine friendly. Furthermore, we will research the best converting and profitable keywords to target.

Is Your Real Estate Website Usable and Accessible

When visitors arrive at your site does it take ages for the page to appear? Is your website well designed, do all the links work and is the navigation intuitive? Is the content well written and answer any questions or concerns that a home buyer might have about buying abroad? Can visitors print out information for perusal offline?

Usability affects conversion big time. Buyers wont hang around waiting for pages to load, nor will they struggle with cryptic navigation or broken links and if you cant answer their questions or concerns about buying property abroad someone else will.

We see usability as an important aspect of SEO. After all, isn't the real reason you are considering SEO to generate more leads.To get what you want, whether that be a lead or an opt-in, you have give your visitors what they want. If, for example, you make it difficult to locate information or search your property database that lead wont be forthcoming.

Poor usability frustrates visitors and can be the difference between a Real Estate website that users return to regularly and one that is instantly forgettable.

Design Insite's style of Real Estate SEO isn't just about getting positions on search engines, nobody buys from a search engine. Its about getting qualified visitors to your site and then getting them to complete the goal or call to action you have set out for them. Its about turning your website into an highly effective, profit generating, business tool.

Put your Real Estate Agency on the first of the search engines

Design Insite delivers Real Estate SEO to Agents in Estepona, Marbella, Malaga Fuengirola, Costa Del Sol and throughout Spain. Give us a call on +34 693 475 142. Alternatively, use our online Contact Form and a member of our SEO staff will contact you to discuss your SEO Requirements.