SEO Copywriting Spain

In truth, the term 'SEO Copywriting' is a misnomer based on early SEO techniques where metrics such as keyword density had an impact on search engine positions. Search engines now factor page content to a much lesser degree, promoting 'off page' factors such as link profile as a far more effective method of achieving rankings for your target terms.

Today’s SEO Copywriter has evolved with the search engines and now offers a service that improves usability and visitor conversion ratios that positively impact on the commercial success of a website. This may make you think that the role of the SEO copywriter has diminished, in reality the opposite is true.

It allows far greater control over the words on the page, the points you are trying to make and the marketing message you are trying to convey without having to rewrite the rules of language usage just to get your keyphrase into every paragraph.

This frees up copywriting to do what it is best at, converting your visitors into customers.

There is little point in having a website with informative, usable copy if it can't be found found on the web. Nor is their is there much point in having a website that has great search engine positions across a raft of relevant keyphrases if the content is not adapted for the online reader.

The Role of Search Engine Optimisation

The role of search engine optimisation is to improve website visibility over a targeted set of keyphrases. This will increase sales because your site will receive more page views from your target market.

However if the site was converting only 3% of those visitors into customers prior to optimisation, it will still only convert 3% after optimisation, albeit of a greater number.

The Role of SEO Copywriting

SEO Copywriting uses techniques that engage and motivate visitors toward completing your 'call to action' and conversion goals. This creates a higher visitor conversion ratio which will also increase sales.

In essence, search engine optimisation delivers the customers, SEO copywriting clinches the sale.

As you can see both techniques deliver results that fuel the bottom line, and both are somewhat reliant on each other. So what do you do first, Search Engine Optimisation or SEO Copywriting?

Logically you would start with Search Engine Optimisation, a website with poor visibility will see far less benefit from SEO copywriting than a site that enjoys a high visitor count.

Take the first step towards great search engine positions and generating more sales, request your free search engine optimization quote or to talk us directly on +34 69 347 5142.