SEO Copywriting to improve usability

With literally millions of websites to choose from the amount of time visitors are prepared to give your website is limited. A visitors main goal is to find relevant information as quickly as possible. The quality and clarity of your content is crucial to capturing a visitor's limited attention span. From a visitors perspective Content Is King.

Visitors don't want to waste time reading and digesting every word on a page if is not relevant to them, they skim read. They pick up on snippets of content that contain the information they want, if they cant find the information they're seeking within the first few seconds, they will abandon the page and check out another search result.

It follows that text should be easy to skim-read. Your message should jump right off the web page into the brains of your target visitors. To find information as quickly as possible, surfers scan key page areas;

  • tables of contents
  • captions and highlights
  • links
  • short concise paragraphs
  • bulleted lists
  • summaries and conclusions

If what they initially scan interests them, visitors will read further. What visitors expect is clean and straight facts devoid of hype and hard sell.

Does your SEO Copywriting pass the skim reader test?

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