The right domain name for your business

So you want to set up a website for your business? But how do you go about selecting a domain name that will best represent your company online? The following pages offer a number of handy tips to take into consideration when choosing a domain name.

Why you need a domain name

Think of a domain name as the Internet address of your website. In the same way as consumers can locate any store by going to the right address (e.g. 101 High Street, Anytown), the domain name allows potential customers to locate your website by typing your address (e.g. www.mybusiness.com ) into their Internet browser.

Once registered, your domain name is unique to you, which means that any Internet user who types that name into their browser will automatically be directed to your site and no other.

Besides acting as your online 'address', your domain name acts in a similar way as your company name and logo, as it identifies who you are or tells potential customers something about your business while giving them a specific image of that business.

Domain names are also a lot easier to remember than the IP address of the computer that hosts your website. This is all thanks to the Domain Name System (DNS), a directory service which translates domain names into the IP addresses of the computers which host the websites you wish to connect to. Instead of having to type an IP address like 80.86.41.172 into your Internet browser, the Domain Name System allows you to enter something simpler like www.mybusiness.com and still be directed to the right website.

As a general rule of thumb, choose a name that is not too long, that is easy to remember, and that catches the attention of Internet users while creating the image your company wishes to promote. You should also try to opt for a domain name that relates to your company name (if you already have one) or that in some way describes the products and services your business provides (e.g. www.widget-supplies.co.uk).

We'll take a closer look at these 'rules' in the next section.

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