Steps to designing your own web site

If you do decide to build your own site, here are some of the key stages you should follow:

Planning

Before you start building your website, carry out some research. Look at the websites of other businesses (such as competitors' websites) to gather ideas about look and layout and to see what kinds of sites work best. You should also make clear decisions about the following:

  • Customer base - the audience you wish your site to target.
  • What you want the site to include - information about your product, contact information, and so forth.
  • Design - the image you want to portray to your target audience.

Building

When building your website, you should take the following into consideration:

  • Navigation - how do you want move customers about your site.
  • Directory structure - You will want to make sure that your web pages, images, and so forth are well organised using a simple directory structure and clear folders.

Testing

Before launching your site, you should spend some time testing the following:

  • Accessibility - does your site provide ease of use for the customer while ensuring maximum exposure for your products?
  • Links - Do all your links lead to where they are supposed to? 'Broken links' can frustrate the user and send potential customers away from your site.
  • Errors - Does your site have 'bugs' or glitches? Are images missing or elements not appearing where they are supposed to? These glitches should be eradicated in order to maintain a professional image. Also check the text on your web pages to make sure it is free from mistakes or erroneous information.

By following these steps, you can ensure that your web site is marketed to the right audience and easy for your potential customers to use.

Next, we'll look at launching your company web site.

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